Ask any L&D professional about their metrics and you'll hear familiar numbers: course completion rates, satisfaction scores, hours of training delivered. These metrics are easy to measure, easy to report, and almost entirely meaningless.
They measure activity, not impact. And in technology adoption, activity without behaviour change is just noise.
The Metrics That Don't Matter
What Actually Matters
The Only Metric That Truly Matters
Do people use the features after the intervention that they weren't using before?
This is behaviour change—observable, measurable shifts in how people actually work. And it requires a fundamentally different measurement approach.
How We Measure at redthrd
1. Baseline Measurement
Before any intervention, we establish a baseline: What features does this person currently use? How frequently? In what patterns?
2. Targeted Intervention
We deliver learning content focused on specific features or workflows that represent opportunities—things they're not using that would help them.
3. Outcome Measurement
After the intervention, we track: Did feature usage increase? Did the behaviour change persist over time? Did it spread to related features?
4. Attribution
We attribute changes to specific interventions because we know exactly what content was delivered, when, and to whom.
The Metrics We Report
Why This Matters
When you measure behaviour change instead of activity, everything shifts. You stop optimising for completion and start optimising for impact. You stop creating content for the sake of content and start creating interventions that work.
The Executive Question
Most importantly, you can finally answer the question that executives actually care about: Is our technology investment paying off?